And I Took That Personally

Origin

This meme comes from "The Last Dance," a documentary series about Michael Jordan and the Chicago Bulls. In Episode 7, which aired in May 2020, Jordan responds to what he sees as disrespect by saying he took it personally. The line spread rapidly across social media because it captures that moment when someone blows a minor slight out of proportion. People connected with it because the phrase manages to sound both genuinely offended and completely ridiculous at the same time. The meme took off because nearly everyone relates to overreacting to small slights. Since then, it's been applied to countless situations where someone dramatically decides that a harmless remark or meaningless event wounded them deeply. Its popularity shows how universal this kind of oversensitivity really is.