Here We Go Again

Origin

The "Here We Go Again" meme comes from a moment in "Crash Bandicoot 4: It's About Time," the 2020 installment in the long-running platformer franchise. In the scene, Crash displays frustration as he prepares for another difficult journey. Players began sharing this image with the accompanying text shortly after the game launched, finding it captured the feeling of weary acceptance when facing repetitive or cyclical problems—whether in school, work, or everyday life. The template spread widely because it works in so many different situations. What makes it particularly notable is how many variations and modified versions people have created from it. The simple phrase managed to tap into something universal about human experience, which helped cement its role as a lasting part of internet humor.